Gaining Strategic Positioning By Utilizing Concurrent Engineering

Abstract

The study aims to figure the nature of relationship between concurrent engineering (CE) dimensions and its impact on gaining strategic positioning in Babylon Tires factory. In this study questionnaires method has been utilized to describe operationalized relationship between study variables (quantitatively) by surveyed factory employees. Firstly, it introduces the concepts of concurrent engineering and strategic positioning. Then formalized hypothesizes of the study.  The main findings of the article displays statistical outcomes of surveyed employees. It shows that concurrent engineering has an over average correlation proportion with strategic positioning, besides strong and positive relationship between two variables. The Social implications of the study help manufacturing companies to utilize CE and to incorporate their wealth and actions and regulates the success and sustainability of the organization performance.