Navigating Identity and Challenging Norms: Exploring the Experiences of Pakistani Women on Bumble, a Techno-Feminist Perspective

Abstract

This study explores the experiences and challenges faced by Pakistani women using Bumble, a popular online dating platform, within the context of a culturally conservative society. The research aims to address the existing gap in literature by investigating how Pakistani women construct their identities on Bumble and navigate gender roles in a conservative context. Adopting a feminist and techno-feminist perspective, the study examines the interplay between technology and gender roles in the experiences of Pakistani women using Bumble. The qualitative research design incorporates semi-structured interviews with 12 Pakistani women who have used Bumble, focusing on their experiences, perceptions of safety, and reflections on gender and technology use. The findings highlight the positive aspects of Bumble, such as providing a safe space, empowering women to initiate conversations, and challenging traditional gender norms. However, the study also uncovers challenges, including the stigma associated with online dating, uncertainty about others' intentions and identities, and the risk of encountering unwanted advances or harassment. The study concludes by suggesting the need for increased awareness, safety measures, and enforcement of community guidelines to enhance the overall online dating experience for individuals in Pakistan.