SOCIAL CAPITAL AND THE SUSTAINABILITY OF BEEF CATTLE PARTNERSHIP

Abstract

The study aimed to describe the applicative aspects of social capital related to trust, reciprocity, and satisfaction to provide management solution for improving enterprise performance through strong collaboration between the entrepreneurs and the farmers in a partnership. This study employed quantitative study. The data were collected through questionnaire and interview to 30 respondents of beef cattle farmers involved in beef cattle partnership. This study was performed in one of the Indonesian regencies. There were three variables measured in this study including trust, reciprocity, and satisfaction level according to the theory designed by Robert Bruce Shaw. The results showed that the trust aspect was categorized as high, the reciprocity aspect was on the medium category, and the satisfaction was categorized as sufficiently satisfying. This study provided a recommendation for the core of the beef cattle partnership to improve the technical field aspects and proper service by employing expert staff as the consultants aiding beef cattle farmer in handling technical field issues. It was also necessary for all of the partnership elements to agree with the collective regulation within the partnership operation. By improving these aspects, the sustainable and profitable model of beef cattle partnership could be strongly maintained.