The Roles of Students Trust, Identity and Commitment in the Relationship Between University Reputation and Behavioural Intention Towards Sustainable Development

Abstract

The pursuit for a sustainable environment has a significant connection to the knowledge level of the society. In today’s world, the primary means of acquiring knowledge is through educational institutions. Besides, even if inclusive and equal quality education and lifelong training chances for all are ensured and promoted, there is a need to apply the recognize beneficial information obtained from the educational institutions. This research set out to investigate and explain the roles of student trust (ST), student identity (SI) and student commitment (SC) in the relationship between university reputation (UR) and behavioural intention (BI). This paper presents an empirically tested model from a sample size of 1538 Vietnamese graduates. Analysis and result of the structural equation model (SEM) pointed out that the tested connection between university reputation (UR) and behavioural intention for continuous sustainable future are positive. Fourteen of the proposed hypotheses were confirmed which includes the direct relationship of the variables, and the mediating role of SC and ST in the model. The results suggest that a reputable university can be a driving force toward students having the behavioural intention to achieve positive goals, which is not limited to the development of a sustainable environment.