Factors affecting toward students e-learning adoption by using theory of planned behaviorin Jordanian universities

Abstract

This research aimed is to examine the factors that affecting toward students e-learning adoption by using theory of planned behavior in Jordanian universities. The paper takes a social and technical approach in its investigation by using a research theory based on the Theory of Planned Behavior (TPB) to identify the factors that affect intention to adopt e-learning.The sample consisted of (450) students. They were drawn randomly from the population, by using proportional stratified random sample method. A questionnaire was develop to collect data. Validity and reliability of the tool were assured. Multiple regression Analysis was used to assess the relationships in the constructs. The findings indicated that the attitude (AT), subjective norm (SN) and Perceived Behavioural Control (PBC) have a significant influence on behavioral intention (BI) (P<0.01).